Media kit and press resources.
For journalists, podcasters, documentary producers, and industry researchers covering the Opticeutical category, the bioregulator framework, the Activation Products and Atumnus Life Sciences collaboration, or the broader institutional context.
The 90-second positioning.
Opticeuticals is the category authority for optimized nutraceuticals — the fourth stage in the evolution from food to vitamins to nutraceuticals to opticeuticals. The category is defined by formulation discipline, mechanism rationale, and bioregulator-grounded science, and is governed by the Opticeutical Standard's six pillars: sourcing integrity, composition rigor, bioavailability, manufacturing discipline, third-party verification, and mechanism rationale.
Atumnus Life Sciences is the institutional steward of the category. The company holds a patent portfolio of issued and pending applications spanning composition, formulation, manufacturing, delivery, administration, combination architecture, and proprietary AI infrastructure, and operates the institutional research reference at endogenicpharmacology.com and the HI-Centric-AI architecture.
In 2026, Atumnus Life Sciences announced a strategic collaboration with Activation Products, founded by Ian Clark, under which Ian joins the founding team as Founding Curator — bringing two decades of natural-formulation sourcing expertise to the Opticeutical category's sourcing pillar.
At a glance.
- Category
- Opticeuticals — optimized nutraceuticals
- Steward
- Atumnus Life Sciences
- Founding-team
- Ian Clark (Founding Curator), Daniel Nowak (Founder/CTO), Daniel William Dorsey (Co-Founder/CEO)
- Standard
- The Opticeutical Standard — six pillars
- Institutional reference
- endogenicpharmacology.com
- AI infrastructure
- HI-Centric-AI
- IP portfolio
- Issued patents and pending applications across seven coverage areas; trade-named patented compounds
- Featured documentary
- Biohack Yourself Documentary Series (Chapter 2 — Healthspanning Our Longevity, 2024)
- Published archive
- 20 institutional articles · 33 long-form conversations
The founding team.
Atumnus Life Sciences' three founding-team principals are available for interviews, podcast appearances, and editorial contributions. Full biographies and recent long-form appearances are published on the founders page and the conversations archive.
Logos, photography, and visual reference.
Brand asset packages are available on request through the press contact below. Approved logos, founder portraits, category illustrations, and editorial photography are distributed under a standard press-use license.
Opticeuticals Wordmark
Primary logotype in cream and ink variants.
Atumnus Life Sciences Mark
Institutional steward identity.
Founder Portraits
Approved studio portraits of the founding team.
Category Diagram
The four-stage evolution from food to opticeuticals.
Standard Pillars Diagram
The six pillars of the Opticeutical Standard.
Trade-name Reference Sheet
Approved usage of platform and compound trade names with the registered and pending marks.
For interviews, editorial, and asset requests.
Direct media channel to the Opticeuticals and Atumnus Life Sciences press desk. Responses within two business days.